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About Sharon

Sharon Grasta, of Grasta's Beauty Shop & Wig Salon, has been in the beauty business almost all of her life. As a young girl, she was very interested in hairdressing and the styling of wigs. She faithfully helped her mother every day in her family's business, LuRues Beauty & Wig Salon located in Rochester, owned and operated by Grasta's mother Lucille K. Russo. Later she pursued her interest and graduated from Continental and the Chadwick of England Beauty School. During the 1960's, Sharon had the opportunity to meet the daughter of a wig supplier. This woman took her under her wing and thoroughly trained her on the varying qualities of wigs and how to tell when the product was not a top quality wig piece. Ms. Grasta is the Hairdresser for the Rochester General Hospital. Sharon not only tends to hair needs of the patients at Rochester General, she is also known to visit with patients and often does little favors for them when not called upon to do so. The nurses at Rochester General are very comfortable with Sharon in their work environment and her late father, Dominic J. Russo (also known as DJ), was always proud of how Sharon put in the extra effort to make the patients comfortable.

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Sharon Grasta Says Her Father Was 'True Inspiration' For Her Career

Sharon got her start at Rochester General Hospital while she was the Hairdresser at Monroe Community Hospital. Sharon's boss at Monroe Community Hospital received a phone call from Rochester General requesting the best Hairdresser in residence at Monroe Community. The supervisor sent Sharon to Rochester General Hospital and after one trip, the staff at Rochester General could see what an experienced and humanitarian Hairdresser Sharon was. Not only was the staff pleased with Sharon's work, the patients at Rochester general were also very happy with Sharon. Sharon proved her skills time and time again working for ambulatory patients that most Hairdressers would find very difficult to work with. Later Sharon was asked to be the permanent Hairdresser for the Rochester General Hospital. Sharon put in a lot of long hours working for Monroe Community Hospital, Rochester General Hospital, and operating her own beauty shop.

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Feeling that she could not do justice working too many places at one time, Sharon turned over her responsibilities to her mother at Monroe Community Hospital. The administration was very pleased to have Sharon's mother filling Sharon's shoes since through her mother, Sharon got her initiation into the world of Hairdressing. Sharon and her mother went on to running many Beauty shops and supporting many of the health facilities in the need for hair care. Often Sharon would put many hours into her when the ill and shut-ins needed her care.

The needs of other finally were taking its toll on Sharon and a car accident made it harder for her to do her work. Sharon opened a Wig Business in her home in Hilton, knowing that the need for wigs was increasing due to more people receiving chemotherapy and losing their hair. Sharon felt deeply for her clientele and extended her line of wigs and head coverings.

Sharon's father, Dominic J. Russo (also known as DJ), became chronically ill and Sharon opened another wig business in her mother's home, so she could be near her father and take care of him while he was ill. 

Sharon believes in "hands on" care for her customers and all appointments are decreet private so that she can tend to the needs of her clients. Her shops carries a wide variety of wigs, wiglets, turbans, scarves, and caps for women, children, and men. The samples of materials are on the premises, are of quality, and are the latest styles and cuts. 

*LuRue’s Beauty Shop of Lyell Ave. Legacy Continues

by: Deborah Ford

From 1949-1984, Lucille K. Russo owned the LuRue’s Beauty Shop on Lyell Avenue in Rochester. Her daughter, Sharon Grasta, has followed in her mother’s footsteps the love of hairstyling, and owns Grasta’s Beauty and Wig Salon in Hilton (see ad on this page). There is great pride between mother and daughter of their accomplishments in the cosmetology field, and it all began on old Lyell Ave.

Lucille opened her first salon at 448 Lyell Ave. She said, “I chose the location because of the amount of warm-hearted Italian people living and working there. All the merchants looked out for one another.” Her shop was located in front of the Sunrise Bakery, below Dr. Alprone’s dentist office, next door to Ventura’s Barber Shop, and across the street form Shell Drugs.
 
Seven years later, she moved up the street to 496 ½ Lyell Ave. The salon was located  next to Crown Photo, adjacent to neighborhood drugstore Murray’s Drug Store, centered in the heart of the Avenue on the corner of Myrte and Lyell. Across the street was Bastian’s Dress Store, and Corray’s Market and the neighborhood Hardware stores, which was owned by Ray. Last but not least there was a corner delicatessen where everyone gathered to get an after church sweets and goodies, located at the corner of Murray and Lyell. The owners were Agnus and Kenny who was always sweet to all of us.

Nine years later, she moved her shop to 539 Lyell. She lived and worked in the same building, diagonally across from Holy Apostles Church and next to the Old Blue Swan neighborhood restaurant. She reminisced about the friendly and caring nature of her Italian American neighbors. She stated, “When you were a store owner on the Avenue every one was one big family. Joseph Esposito’s Barber Shop (father of Gates Town Supervisor Ralph J. Esposito) gave little ones their first haircuts. Everybody loved him. And, the late Margaret Camelio of Camelio’s Insurance was a wonderful neighbor and client. All of the children from the Lyell Avenue businesses grew up together, walked to Holy Apostles Church where they had their communions, confirmations, graduations, weddings and summer festivals where all the merchants work to help the church. My customers on Lyell Ave. were happy to come to the shop were they could be understood and speak Italian. I still love hairdressing and reminiscing about the wonderful days on the “Avenue.”

“Lu” is equally proud of her daughter’s success.  As a child, Sharon was always around her mother, looking and listening, while “Lu” talked to her customers. Sharon had a passion for styling hair since she was 4 years old, playing hairstylist on her dolls’ hair. Her father, the late Dominic J. Russo also saw her talent and encouraged her aspirations.

As a result, Grasta graduated from the Continental School of Beauty and Chadwick’s of England Beauty School, and now owns her own shop in her home, with the largest wig inventory in Western NY. Because of her extensive knowledge about wigs, doctors, nurses, and various illness support groups recommend Grasta.

Monroe Community Hospital